Highlights from the Post
Consumers are more content-driven than ever before when it comes to movies and television series. Thanks to OTT platforms, the sector has taken on a new aspect. They offer a diverse choice of content as well as the opportunity to watch anything at any time and from any location. As a result, they continue to draw an ever-increasing number of viewers. In India, the number of people who watch movies is gradually increasing. There is a lot of enthusiasm for movies, as well as a lot of substance to watch. Cinemas have long been a fantastic source of entertainment. With the passage of time and the growth of OTT platforms and streaming apps in India, the competition has become even more intense. In the fight to supply great content to audiences, OTT Platforms and Theatres are at odds. The future of movie streaming apps, OTT platforms, and movie theatres appears to be bright, thanks to a growth in the number of moviegoers. Let’s see who wins this race by comparing the two: Theaters vs. OTT Platform: OTT platform vs. Theatres
In the streaming sector in India, both movie theatres and OTT platforms offer unique selling features. On the one hand, movie theatres provide 3D movies with superb sound and picture quality. On the other side, there are no linguistic barriers with OTT platforms.
Subtitles in a range of languages, including regional languages, are available on streaming apps, in addition to material in a variety of languages. OTT services also let you watch personalized content and make recommendations based on your tastes. . The cost of a movie ticket varies depending on the film, the showing time, and the location of the seats. OTT Platforms, on the other hand, demand a monthly or annual fee, based on the plans that offer various content and features. Non-premium users benefit from streaming apps because they have access to a large variety of material. OTT Platforms, as a result, are more cost-effective. While watching movies at home is more convenient, it also means there are more pauses and breaks. In a movie theatre, on the other hand, you can sit back and relax while watching your movie.
In India, the future of OTT platforms
As a result, OTT Platforms are on the increase and are here to stay, according to current trends. In Indian families, television, cable, and theatres continue to be important, but OTT Platforms are gradually taking control. The subscriber base of any OTT Platform is mostly defined by its subscription fees. The number of clients for a streaming app can be increased by charging a little price. Low pricing are always a draw for customers. One of the most pressing concerns for OTT services in India is cost.
India’s movie theatres
Over the years, movie theatres have changed dramatically. Single-screen cinemas have dropped in popularity, whereas multiscreen cinemas have gained in popularity.
Due to high operating costs, many single-screen theatres have closed. PVR and INOX have been the entertainment industry’s two main competitors for a long time. They are both market leaders with a huge market share. This is done in order to present viewers with something new and interesting on a regular basis.
Theatre’s Future and OTT
As a result of the battle between OTT platforms and movie theatres, there are several barriers for movie theatres to overcome. Movie theatres must constantly introduce new elements to their viewers in order to compete with OTT Platforms. To draw moviegoers to the theatres, movie theatres should focus more on providing spectacular effects content, such as IMAX, 4DX, and other formats. The food court is also a very enticing factor for the spectators. People used to eat before or after viewing a film, but now they eat while watching one. Because OTT platforms now supply more material at lower prices, movie theatres will need to drop their prices a little as well.
Conclusion
OTT platforms are critical for a number of reasons. They can connect to a wide range of devices, including smart phones, computers, and televisions. OTT Platforms are also far less expensive than theatre tickets and are available at significantly reduced prices. Last but not least, they are really innovative and distinctive.
