Instagram has been so usefull to startups and small businesses these days, according to a research the sales of small businesses has increased by 12% , just due to their social media presence, Fully 90% of Instagram users follow at least one business. if we use the platform with proper knowledge and commitment. Instagram has over one billion users at this users, which means you can showcase your products to the world with the help of posting images, videos, reels, and stories, But by saying this , it also means that you can’t just put anything on Instagram without knowing the tools and strategies on how to use Instagram properly to increase your sales, by using right captions, & targeting right audience.
Making right content, Making a business account , using Instagram ads, and all the important things which we are going to discuss in this article to help your business achieve your sales target with Instagram. Let us get started,
Open a business account on Instagram-
Instagram offers business accounts to make their account special and unique from other accounts, it has special categories for all businesses, you can register your business thier free of cost.
Add your bio-
This is a very basic step, You can add the products/services the business offers , or your slogan , your official website link , in your bio. Don’t write too much it may look clumsy and lengthy to read.
Add your shop in your bio-
Instagram gives various tools for business to grow, one of them is a virtual shop, Before engaging audience to your platform you must add your virtual shop, Instagram helps you to redirect costumers on your site through Instagram. Add your shop in Instagram so that when people see your profile and products/services which you offer, they don’t have to google your name or search they’re just a click away to buy your products this creates immediate sales.
Speak the language of Customers-
make reels and Instagram posts to engage more followers or i may say potential customers. Make them follow you , the more people like and comment on your content, the more you will get grab attention for your products/services you offer, you will get more engagement when people interact with your posts with liking and commenting. Make content that connects with your customers. Speak your customers language.
Conduct a Research, Compare a brand with 1k followers and a brand with 10k followers, of the same industry as yours, see the differences between both-
Compare a brand with 1k followers and a brand with 10k followers, of the same industry as yours, see the difference between them, how they make Content, how they connect to their audience, how they solve all the doubts of their customers, how they build trust of quality, how they make people engage with their content more and how they bring potential customers. This way you can conduct a free research on Instagram by yourself between both the business, note down the Differences and then implement all those good things a brand with 10k followers did and the do not repeat the mistakes a 1k followers business did.
And try to keep Levelling up your content using good camera and Editing, graphic designs and all of that.
The first one below is an example of a girls clothing business, the first one Urbanic has over 700k followers and the below one has only 30k followers, this is because of less engaging content. You can also conduct a research like this mark more points like this to avoid less engagement.
A brand with more than 700k potential customers-
A brand having 30k potential customers-
Impact of Influencer Marketing-
Dont see followers as followers, see them as potential customers, The only way to engage more customers is to make more engaging content on your instagram business account. Make relatable, and quality content, try influencer marketing, Celebrities and popular people inspire their audience and influence their buying behavior.
A positive influence will encourage and build quality in the consumers mind to buy the product. Influencer marketing can work wonders for your brand by attracting more customers,
it will help your brand to get recognition among people. If people listen to your brand name again again from every influencer they will remember your name as a good quality product.
Show less, deliver more-
This is a very successful marketing tool, you have to show less and deliver more. Give extra discounts , coupons, a little extra gift, a good shipping service , early delivery,
a little negotiation , giving the quality even better than promised can all be included in this. This will make a good impression in your customers mind , this will make them buy again and again from your brand.
Presentation is the game-
People will only remember if you had a great presentation, they would have a reason to come to you and not to others give them reasons to come to your brand and not to others, present your products as your products are the best in world .
If the presentation of your IG is clumsy you may not attract the real potential customers who are ready to spend . Make a pattern in posting your posts, add colors , choice a good background with good lighting. These small things literally! make a large impact in customer buying behavior.
